OMODA in Russia

This project, prepared over several months, was the launch of the new all-wheel-drive OMODA C5 crossover by Chery in Russia in February 2023. The model in this configuration is not yet available even in China, so we especially admire the OMODA team here.

Our team conducted thorough crossover market analysis to develop the launch strategy for the OMODA C5 and design all advertising creatives: from social media to outdoor advertising and video clips. A special place in the launch was the O-Universe metaverse.

Choosing the path means choosing the future.