Horizon Forbidden West in Russia

Have you heard about the game Horizon? In early 2022, the second game of the Horizon Forbidden West series was released. We were very excited to collaborate with PlayStation on the launch of this comprehensive, well-thought-out, and visually stunning franchise in Russia.

Aloy, the main character, was spotted in the 300th Anniversary Park in Saint Petersburg and in Zaryadye Park. This was all our work — the result was an atmospheric and super inspiring advertising campaign. Additionally, as part of the Horizon marketing campaign, Watchers statues from the game universe were installed in 16 cities worldwide: Warsaw, San Francisco, Paris, and others. Moscow’s Watcher appeared in the DEPO food mall.