HONGQI brand stand at MMOMA

How can we convey the idea that art can be seen everywhere? Our team’s answer: build an HONGQI stand in the courtyard of the MMOMA museum.

This was our special project, “Silk Road.” Zurab Tsereteli has such a sculpture — and it stands in the museum hall as part of the artist’s exhibition.

The Silk Road also symbolizes progress and moving forward — the principles of the HONGQI automotive brand. We found the common ground, combined two legends, placed an HONGQI car as another exhibit of the exhibition — it turned out impressive.